The Mind Behind the Roll: Guerin Rife on Innovation, Impact & the Future of Putting

Season 2, Episode 1 – The Hill Unscripted returns for Season 2 with a heavy hitter: Guerin Rife, the legendary designer behind Rife Putters and Evenroll Golf.

In this in-depth conversation with Bob Kitchen, Guerin walks through his journey from metal shop entrepreneur to industry innovator — revealing how he changed the putting game forever through groove technology, Sweet Face, and the iconic Two Bar Putter that took the Champions Tour by storm.

You’ll hear stories and insights on:

• The origins of Sweet Face 2.0 and why it's helping golfers hit putts faster, softer, and straighter
• Why even Tour pros miss the sweet spot — and how Guerin's grooves solve for it
• The rise, sale, and rebirth of his brand through Evenroll Golf
• Competing with the biggest names in golf while still building over 100 Tour wins worldwide
• The evolution of zero torque design, hosel-free construction, and what’s coming next

Plus:

• Why Guerin’s favorite putter ever is still the Two Bar
• How the Swedish Bikini Team inspired a hilarious dream foursome moment
• His favorite U.S. course (spoiler: it’s not Pebble)
• What amateurs misunderstand most about MOI, sweet spots, and forgiveness

Whether you’re a gear junkie, a student of putting mechanics, or just love hearing from true inventors who shape the game — this episode kicks off Season 2 with engineering precision and storytelling style.